Who is this person? How does the reader abuse the author for being a pretentious fool? What’s the significance of the graphic? What software is supporting this mental flatulence? Why the weird name?
Andrew Donovan-Shead goes disguised as a systems engineer with intention to become an independent consultant in the contemplative tradition of interesting problems. He sends and receives email via email@example.com.
The elephant is reputed to never forget; meditation will improve memory through reduction in stress. Mahouts who train elephants found that they could never train the trunk which was forever questing in search of interesting things to smell or eat, which is particularly annoying when passing through markets where vendor’s produce is at risk. Eventually, a mahout discovered that the trunk is still when given something to do like holding a stick, or as in the logo a lotus blossom. And so, in meditation you use a mantra to help still your ever questing, racing mind.
The Yin-Yang symbol of the I Ching reminds us to acknowledge change, that life is cyclical, that balance is essential, and that good coexists with bad. Life may be bleak at present, but eventually things will change for the better. It is a symbol of hope for better and a reminder that all good things end in time. Empires rise and fall. What goes around comes around.
Symbolic of enlightenment is the lotus. It reminds us that the path to enlightement is a life-long journey. Enlightenment is really a better understanding of the self and the world in which one lives and of the actions one takes from moment to moment.
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Cloistral is an adjective suggesting the quiet seclusion of a cloister where one goes to meditate and think. Notice the simplicity of the web-site, devoid of any fancy programming or flashy effects. Notice how easy it is on the eye. It is designed to be easy to read and to load quickly on any device. Simplicity and tranquility are what it’s all about, where the reader has a chance to quietly interact with the text undistracted.